The perception among business customers is that buying an office chair from Staples is something you do only if you’re on a budget or if quality and style aren't high on your priority list.
That’s changing with the introduction of the Workplace Series, Staples first entry into the contract furniture space. A line of chairs that are great looking, highly configurable and won’t set you back thousands of dollars.
The marketing materials in support of the launch had to telegraph style and quality. We kicked things off with a dedicated landing page, brochures, and a sales video.
Created in partnership with MRM/McCann