Staples has long been synonymous with kids and back to school. We recognized that businesses have a season of their own, we call it “Back to Work”. It’s the start of the new year when companies get organized, decluttered and make a plan so they’re set up for success.
To promote the back to work season, we developed a campaign built on a simple copy construct that quickly communicates how Staples has the answer for whatever pain point your business is faced with. The campaign launched in Q1 with a focus on organization and transitioned into tax season, concluding with a focus on how Staples Print and Marketing Services can help you promote your business. The campaign was applied to every conceivable marketing tactic from website, to email, to in-store signage and circulars.