How do you shift the perception of San Pellegrino from a special occasion water to a water that makes every day special?
David and his team created a unique CRM program titled "The Sparkling Life". At its heart was the Sparkling Life website, which contained recipes, articles, and videos featuring Gail Simmons and chef Fabio Viviani, of Top Chef. The program also included an email campaign and a monthly advertorial in Food & Wine Magazine.
Agency: Ryan Partnership