Gail cultivates innovation through custom brainstorms, cross-team ideation, concept creation, and copywriting. She calls both her process and her business, Gailstorm.
Throughout her career as a creative, in agencies large and small, her primary expertise and passion has always been helping creative ideas flourish. Her recent agency experience includes TracyLocke, where she was the Global Executive Concept Director, a fancy title, which meant she was responsible for idea generation at this 350-person agency that specializes in Shopper Marketing and has PepsiCo as its largest client. As Chief Idea Officer at Inspira, she gave a well-meaning experiential shop, known for nuts and bolts pop-ups, their creative swagger.
She is renown for leading integrated agency teams in their desire to create one voice for client, including Johnson & Johnson, Kimberly-Clark, Hewlett-Packard and Harman International.
Gail began her career at Ogilvy, where she moved up on the copywriting side of the business. She also ran an award winning Public Relations agency where she and her clients enjoyed more than their share of fifteen minutes of fame. She has been recognized with numerous awards, including a coveted Cannes Lion for her work on Guinness.
Joe has 10+ years experience as an art director, designer, illustrator and creative strategist.
He’s worked on projects big and small for a diverse set of clients—McDonald’s, Coca Cola, Nascar, Carhartt and the NBA to name a few. Joe relentlessly strives to view the creative process from different angles. What will move the audience visually and inspire? What will feel tactile and authentic? What will make the creative more enticing and elevate the work beyond simple advertising or basic communication.
While design with a touch of visual irreverence may be a trademark, Joe takes the business side of the industry seriously and brings strategy-based thinking to every project regardless of medium or audience.
In his off hours, Joe draws comic books, watches films, listens to music and collects comic book art.
Fruma is a creative and award-winning interactive professional, with experience representing twenty+ years of accomplishments in User Experience Design, consulting at both digital ad agencies and independently for private clients.
She has a passion for creating engaging, interactive web, tablet, & mobile design interfaces and innovative digital products that improve how we work, play and live.
Fruma has led the User Experience initiatives for a broad array of clients among Fortune 500 and other companies in the healthcare, financial, insurance, consumer electronics, technology, packaged goods & retail, luxury, hospitality, e-commerce, and educational industries. Projects have included large-scale back-end systems, dynamic customer-facing tools, e-commerce, multi-site integration, marketing, branding, and social network communities on platforms ranging from CMS tools to Interactive Television, from Internet and mobile-based marketing products to complex data-driven software applications.
Her clients have included S&P DowJones, The Hartford, Aetna, JP Morgan Chase, MetLife, Aflac, Novartis, LG, Hilton, FedEx, IBM, Wyeth, Merck, Novartis, DuPont, Kraft Foods, Tyson Foods, Gerber, Dollar General, Jaguar/Land Rover, Chevron, Nikon USA, EY, Prudential Financial, Thomson Reuters, The 4A’s, and Scholastic Book Clubs.
Fruma’s UX Toolbox includes expertise in the creation of functional requirements and specification documentation (UX strategy, site maps, user journeys, wireframes, clickable prototypes, use cases, personas, heuristic evaluations, competitive research, stakeholder interviews, user testing scripts); working together with technical, creative, and strategic branding & marketing teams to establish business rules, measurement goals, MVP’s, content strategy, front-to-back-end functional integration, and best-practice usability standards.