How do you get the attention of a very affluent audience that has limited time and a short attention span? That was the challenge David and his team faced when asked to introduce CitationAir, a new fractional jet service owned by Cessna.
The solution was a sophisticated new website, followed by a new premium collateral system, and an impossible-to-ignore, mailing. An exclusive group of high-value prospects received an iPod, pre-loaded with a custom app and video message from CitationAir’s CEO. Even the most jaded of the jet-set clientele found it hard to ignore the mailing, and sales quadrupled.
Agency: Ryan Partnership